How a good site architecture can affect how well your SEO performs – When it comes to SEO, there are a lot of signals and components that make up this mysterious art. There are many things that you need to take note of and when you are able to grasp it , you will be able to rank well.
There is one important component that many people do not pay close attention to when it comes to trying to rank your website on Google.
Site architecture is one of the most important and easy to overlook component of SEO. A website with good site architecture will be able to rank well not just for the main keywords that is best for the main landing page but also for other sub pages that they are trying to rank for.
One easily over looked item that most people who learn SEO but have not mastered SEO is the importance of internal linking. Internal linking is one of the key components to rank well in google and having a great site architecture helps you to create this good flow of link juice that helps you to build your website’s authority and also ease of use.
This generates a good flow of link juice and you will be able to rank for more keywords that you think you can.
How a good site architecture can affect how well your SEO performs
So what are some of the things that we will like to share about site architecture so that you can do better with your SEO:
1. A clean architecture allows google to know the importance of each page as it cascades down
A clean architecture that shows what services you have then the specific services with strong keywords will allow you to point into the sub pages from your navigation menu. This allows the bots to be able to find out what you sub pages are about with good explanation and also being clean and one link away from the main pages allows the website to be clear for the google bots to know where and what to expect.
A clean architecture that is not too deep also means that spiders dont need to go through so many pages to get there and therefore retain more SEO value and link juice for it to rank better because it has more links pointing towards them.
A deep page do not get the chance to enjoy this.
2. Site architecture planned to emphasize key pages allows you to send internal links there
When you are trying to rank sub pages with certain targeted keywords, you need to have them showing up on your menu pages as much as possible. Menu pages are the best way to reach out to the inner site pages because they are able to give presence on every page of the website.
The site architecture of getting to the sub pages you want to rank for must be clean and clear, this sends internal links in and helps you rank well.
3. Site architecture that is light and clean allows fast loading and thus affecting SEO results
A light website that is able to load fast is one of the important SEO signals and this is also important if you want to rank well for the long term.
You might want to have a website with little to low amount of images so that it loads fast.
Host your videos on another site such as Youtube so that you do not need to waste bandwidth loading it.
Tommy Koh the author of this article is a SEO consultant with 7 years of professional SEO services experience, he is keen to work with start ups to provide training and consultancy on how best to get more SEO value out of your business website.